Brand Identity
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Studio Bllend represents the culmination of extensive experience in custom furniture design and fit-outs with the fulfillment of a promise: to make tailor-made product design and innovation a commodity within reach. The studio specializes in creating unique products utilizing FSC®-certified eco-friendly materials and cutting-edge surface technologies.
We were tasked with developing a visual identity that can be applied across both print and digital platforms. Our mission was to effectively communicate the company’s core values of elegance and minimalism while underscoring its dedication to innovation and sustainability. Inspired by the concept of maker’s marks, we designed a monogram from the studio’s initials, serving as the hero mark that can be combined, where appropriate, with the wordmark and typography. A brand philosophy, "Design for Human Experience" was created bringing in front the human interaction and its enhancement of the brand’s essence throughout the design process from inception to final use. This design philosophy led to a refreshed identity that enables the studio to engage meaningfully with its audience and supports its vision for ongoing innovation and growth.
