Brand Identity
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Efi Sklaveniti Architects is a renowned architectural office specializing in the design of villas, residences, complexes, and commercial spaces. Known for its innovative use of materials and original methods, the firm's projects are celebrated for their functionality, environmental sensitivity, and respect for the unique character of each location.
We were invited to redefine their brand strategy and create a visual identity based on core values. Our approach focused on shifting their image from that of an individual architect to a unified corporate entity. At the core of our nomenclature strategy was incorporating the initials "E" and "S" into the rebranded entity, ESArchitects. This name encapsulates their deep-rooted heritage while simultaneously embodying their forward-thinking vision. Drawing inspiration from the firm's commitment to lean and concise design, we developed a simple yet distinctive graphic language using a set of colors playfully combined with the typography. The basic palette is applied mostly to corporate applications, evoking efficacy and professionalism, while the complementary palette is inspired by Greek nature, evoking life and environment. The new strategy delivers clarity and consistency across all platforms, from digital interfaces to environmental signage, solidifying ESArchitects’ position as a leader in innovative, environmentally conscious design.
