Olive oil packaging
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PART II is the organic farmer's effort to expand the range of Poiema products, applying the same philosophy and cultivation methods, to a farm under organic cultivation. This new effort, as well as the need for a distinction from the organic products of the series, formed the basis for the new label's design. Elements of literature and books have been adopted and translated into design, shaping this new "opening" into "new chapter" design.
Typography consistently follows the rules set out from the beginning: Selection of a classic font in black, applied to absorbent paper. The paper was chosen in a pale yellow color, creating a calm color coding but also a differentiation in the series of products.
