Logo & corporate identity
PCM Consultants Entrepreneurship and Innovation is an Athens based firm of experts, providing professional advice and consulting services to organizations. In 2013, they requested a logo design and corporate identity. The design proposal was based on the core of the client's business philosophy: “a deeper understanding of corporate and entrepreneurial structure leads to a clear strategy, and that is the road to success”.
The logo design was approached from a stylistic, typographic point of view, keeping only the crucial parts of the company name letters, in order to maintain the functionality of the word PCM. The neon orange color was used to –literally- highlight the innovative identity of the firm, which welcomes fresh ideas and forward strategic thinking.