Infinity

Packaging Identity

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Packaging design for home and car use capsules, by Infinity®. Spring Air® is a company specialized in Scent Marketing offering services and products for aromatizing space. As part of this development, Spring Air® created the brand Infinity®, a capsule based technology allowing users to choose fragrances according to different circumstances.

On the mathematics, infinity is an abstract concept “…describing something without any limit”. Mobius and Listing in 1858 developed the theory of Mobius stripe: referring to “a surface with only one side (when embedded in three-dimensional Euclidean space) and only one boundary”. Within the respect we design for each brand the marks as no starting or end point stripes. Expanding that sense throughout the packaging, we create a visual language, encountering the form of the package as a no limit space.
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