Union of agricultural cooperatives of Rethimno

Series of Cheese packaging

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The Agricultural Cooperative of Rethymno (simply known as “Union”), was established in 1932. For almost 85 years, the brand has been offering high quality dairy products. The Union required the packaging redesign of its cheese and dairy products.

To create the visual identity of the new packaging, we took under consideration the Cretan origin of the product itself. Crete is distinguished for three reasons: its one-of-a-kind nature, its nutritional values, and its unique people. Our objective was to incorporate those values into the packaging. The concept was to design a stylized “environment” for each product, somehow simulating the natural Cretan environment. Triangular form shapes, clear spaces and transparencies were the core elements to design the new identity. The typography was chosen to be rich black, folky and large. The color coding is black and white, deriving from the traditional clothes and bright sunlight. A foil stamping was chosen to highlight the natural authority of the originated Cretan products.
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