Nomenclature and logo design
Being great at what you do is only the beginning. George Kollias is a young, brilliant hairdresser, with 10 years of experience in the beauty industry.
We were commissioned to develop a unique name and visual identity for George salon. When he decided to start his own business, he requested a name and logo design. The creative process to pin down the very essence of his work was complex. Having discussed everything, from his past experience and the philosophy he has built, to his approach on creating the ideal hair salon, we concluded that the name had to describe both his story as well as his professional love. George became a character and his experience a tale. “George and the Scissors”. Following the concept of the name, we developed a black colour based identity with a strong typography, emphasizing the personal aspect of this project.