Bauer

Packaging Identity

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Bauer is a leading company in high performance construction chemicals and mortars with a particular focus on eco-friendly products and activities.

Utilizing its experience of over 40 years in the manufacture of chemicals based on natural, renewable raw materials, Bauer markets innovative products and solutions for the construction industry, which help us live better. The reputation of Bauer is based on the development of its own unique technologies, creative solutions, and passion for perfection. We were invited to design the new brand identity. We choose to conceptualize the “German construction” image, conveying strength, know-how and reliability, as well as state-of-the-art innovation and forward thinking, in order to help “build” the brand image and communicate what the company does best. Inspired from the lines formed by the tile adhesive, we created a flexible visual identity. The colours chosen were black and yellow, referring to the German flag. This project was designed in mousegraphics.
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